Discussion on Business Organization Essay Example | Topics and Well Written Essays - 1000 words

Discussion on Business Organization - Essay ExampleThis commercialise leadership may revive to pricing innovation, product innovation, new forms of promotion, development of new market segments, or initiating a new trend in the market. Quite often such market leaders may not be large organizations, but more innovative smaller organizations, like Dyson in vacuum cleaners or organizations with demote expertise, like specialized accounting firms or those with more talent and competencies, like Stella McCartney in fashion designing. Simon, 2009, p.29, terms such smaller organizations as recondite champions. These hidden champions, reframe the definition of market leadership to market leadership not only in terms of market share, but see it as an extended consider to overall leadership in their markets (Simon, 2009, p.29). Table 1 below gives the advantages and disadvantages of market leadership. ... Compounding the contribution of these factors to problems in identifying market lea dership is the issue that some organizations, do not concentrate on achieving leadership by merely market share. They may to look to acquiring leadership in other aspects, like summation leadership, which gives them a boost towards taking over market leadership. Asset concentration may be in terms of competencies of the prosecuteees, or superior equipment or capacity in distribution channels. Identifying market leadership thus becomes a more difficult endeavour (Pickton & Masterson, 2010, p.40). Following in the path laid out by a market leader are the organizations that may be called market followers. Market followers identify and keep a track of the successful ideas and strategies occupied by market leaders. This does not imply that they follow a me-too product design and promotion strategy. Rather, the strategy employed is to allow the market leader to employ resources in testing their innovative ideas and strategies, and then cash in by employing the successful innovative id eas and strategies themselves. This can be seen from the example of the competitors of McDonalds in the 1990s waiting for McDonald to identify locations for its outlets, using its resources, before moving into the location as a competitor. It is these market followers that need to identify the market leaders, so as to copy their successful innovative ideas and strategies (Pickton & Masterson, 2010, p.39). 2. The EC Unfair Commercial Practices Directive and the German Act against Unfair competition define unfair competition as unfair commercial practices that are likely to distort the economic behaviour of consumers (De