Saturday, August 31, 2019

Child Trafficking Essay

A child is a young human being who is not yet an adult. It also defines trafficking as an act of buying and selling things illegally. So, child trafficking is an inhuman act where children are being used unjustly as objects of business transaction. Boys and girls are involved but girls are mostly involved as victims. They are taken from their parents by the trafficker who with deceitful words promises the girl’s parent’s heaven and earth for instance that she will send them to school or that she has a business in abroad like a saloon where the girls can work for few months and establish theirs. Parents who are living in the villages are the ones they use to go to, because most of them are unable to afford both material and financial needs of all their children. Such parents have no alternative than giving out their childchildren who maybe in their teens to the lady who pretended to be good. Despite all these government can still work on this heavily by the following: Firstly, government should declare free education in every school that is the school owned by the government maybe to the secondary school level. By so doing, parents will not have the excuse of giving out their children to someone else to take care of them. Secondly, government should see to duly paying of workers’ salaries at the end of each month and not leaving them empty handed at the end of the month because they need money to solve the problems facing them in the family and also to prevent them from exposing their children to those heartless human beings that use children illegally to make money. The last but not the least is that the parliamentary arm of government should sit together with the support of the president, make laws for children against abuse and intimidation. Also the judiciary arm should be strict in punishing anybody found exhibiting the act of child trafficking

Friday, August 30, 2019

Human Resource Management. Motivation. Maslow.

Motivation- Having the will or desire to go ahead and do something or to work that little bit harder. Why we need motivation? Motivation may come from a person’s own interest such as their safety or other things not so personal like praise or reward. Different theorists have proposed that there are many different ways to motivate people. Pay is considered a main type of motivation in a work environment and outside a work environment. Pay however is not the only way of motivation.There are other ways that people may be motivated and things that will keep them motivated. These types of things are appreciation of work, opportunity to advance, responsibility and empowerment, a sense of achievement and the sense of challenge and enjoyment. A motivated workforce will work harder and together achieve more resulting in the whole workforce having a greater output in much less time, resulting in lower labour costs. It also doesn’t need much supervision. An unmotivated workforce w ill do the opposite.This work affects the amount of work and its quality. How to motivate is a difficult topic with everyone looking for something in a job sometimes not just pay. So a number of theorists have researched how this should be done. Frederic Taylor motivation in the late 1800s at the Bethlehem steel company in the USA. He believed that employees could be working more efficiently using their shovels. He figured out that 21. 5 pounds of weight was the best weight of material for an employee to lift in order to work at their full potential creating the best output.He recommended that they use shovels that could lift that amount. So Rewards that would be part of Taylor’s theory are things such as: * Pay :-For many employees the reason they go to work is for pay. They need money for bills and other expenses involved in everyday life. Some organisations will use pay as a reward for employees. They may be given additional pay in the form of a one off bonus or by giving employees a pay rise. However pay not be the key motivator to employees and some employees will work for low pay but may have job satisfaction.Tesco uses this form of reward to all employees. * Performance related pay :- This is a way for employees to be rewarded dependent on their performance in the last three, six, or twelve months. Lots of types of businesses use this type of reward and so will Tesco to its higher job roles such as management and so on. It is very common for manufacturing and sales jobs where the more products or sales the employees make the more they are paid. Area managers at Tesco will be paid more if their area is performing faster and of a higher standard. Profit sharing :- Profit sharing is when a business gives its employees a share of the businesses profits depending on how well the business is doing. Shares are divided between employees depending on how many years the employee has worked at the organisation and their level in the organisation. If the bus iness is doing well the employees will see great benefits but if the business isn’t doing too well the payment will be small. Tesco will once again offer this to much higher staff such as managers and directors. * Employee Share options – Share options, like profit sharing are a way to reward employees based on a company’s performance. Share options can be given to employees free shares that they can sell after a set period of time or as an option to buy shares at a lower fixed rate than what the general public would pay. It can be quite difficult for employees to see how their individual commitment will affect the overall running and company performance. * Staff discounts :-Businesses such as Tesco and other businesses in this type of sector may offer discounts on products to their staff. Elton Mayo.In the 1920s and 30’s a theorist by the name of Elton Mayo set out about perfecting the ideas of Taylor and explored them in further depth he realised there was more to employee motivation than just pay. He created a study known as the Hawthorne Study, he carried out some experiments in the USA, Chicago to investigate motivation further. His study discovered a number of factors by testing incentive schemes, rest periods, hours of work, and changes in lighting and heating. Mayo’s whole study uncovered that rises in productivity were not only due to financial rewards, but also due to management involvement, team working and communication.So Rewards that would be part of Mayo’s theory are things such as: * Company Vehicles :- Company vehicles may be given to employees as a reward. They can use these vehicles in both their working and their personal lives and do not need their own vehicles for evenings and weekends. This kind of benefit like bonuses is taxed. Higher employees in Tesco may receive a company car this is good for both employee and employer, because the employee feels a sense of belonging and the employer will usu al have free advertisement because the company car will have the logo of the organisation just like Tesco’s does. Childcare :- childcare is another reward that employers may offer to their staff. The childcare may be within the building with something like a nursery or creche, whilst other employees may pay toward the fees of a private or council nursery. For older children after school activities or holiday clubs may be paid for or subsided Tesco offers childcare schemes to most Tesco staff. * Corporate clothing :- Corporate clothing may be a uniform that an employee wears during their working hours as part of their job. Employers might also offer their staff a discount on clothing they can buy from the business.Some organisations use staff as Part of their identity, for example you can recognise staff from Tesco by their work apparel. * Flexible working :- Organisations like Tesco can offer employees special working hours which can be more motivating for staff helping them balance their working lives and their personal life. Work –Life balance can be very important to employees, especially if they have people to take care of or other personnel commitments. Flexible working hours usually makes employees feel more valued and less stressed. * Leave – offering yearly paid leave to employees is another form of a reward that is offered by Tesco. As of the 1st of April 2009 every full time employee is entitled to 5. 6 weeks paid leave per year as part of the working time regulation. * Cafeteria incentive schemes :- The name is a reference to the way you can pick what you want from a selection of different rewards and benefits and chose the ones they want. Making these rewards more personnel and motivating. The employer therefore, avoids spending money on rewards that are not wanted or needed. A sample of the type of benefits offered is things such as: Holidays * Company car * Bicycle loan * Insurance, e. g. medical cover * Loans * Childcare * H ealth screening * Season tickets for sporting events * Computers * Discounts * Pensions. Abraham Maslow suggested needs of individuals can be ranked into a hierarchy. The lowest ranking needs are basic needs and they must be fulfilled before any other needs can be fulfilled So Rewards that would be part of Maslow’s theory are things such as: * Pension schemes :- Some organisations like Tesco offer pension schemes such as rewards to employees these are usually one of two types.Contributory and non contributory. A contributory pension scheme is one that both the employee and employer put into, whilst a non-contributory pension scheme is one where only the employer puts money in to. Tesco employees all have the option of opening a contributory pension scheme they can open but also have the choice not to have one. * Health care :- many employers offer free or subsided health care to their employees and often their families as well. This means that if they are ill they can claim f rom organisations such as BUPA to have treatment privately.Health care may be given in the form of discount vouchers for treatments such as massages or beauty therapy. * Extended parental leave :- Extended parental leave is the amount of leave that can be taken by employees to look after their children in addition to what they are entitled to by law so tesco must offer leave however they also offer extended parental leave to higher management or skilled staff. – the work and families act 2006 ensures that all parents can take a certain number of weeks off work however it is not paid and neither is extended parental leave.But some employees may choose to pay full wage or half wage to employees who are taken leave and the organisation must keep their job position open for them until they return. * Career Breaks :-Employees are not entitled to a career break and they are also unpaid. They cannot also be guaranteed that once they return they will be placed in the exact same Job. Some organisations such as Tesco can offer these types of breaks because they may also bring benefits to the organisation.Key staffs are not lost, employees may return to work refreshed and happier and therefore more motivated also the organisation is seen to be caring for the well being of their employees. It is more common for employees over the age of 35 to take a career break rather than younger employees. * Salary Sacrifice schemes :- These schemes enable employees to give up some of their gross salary to receive a form of a reward or benefit instead. The advantage of using this scheme is that the employee or employer will not have to pay as much tax or national insurance.Tesco can offer salary sacrifice schemes to all levels of employees for example the options for floor staff to have a pension scheme or not. Frederick Herzberg Frederick Herzberg had close links with Maslow and believed in a two factor theory of motivation. He argued that there were certain factors that a busi ness could introduce that would motivate employees to work harder, these are called motivators. But on the other hand there were also factors that would de-motivate an employee these are called hygiene factors So Rewards that would be part of Herzberg’s theory are things such as: * Bonuses -Bonuses can be a god way of rewarding employees with extra money. When they are paid a bonus this doesn’t have to be done every year. They are a reward that many employees like to receive however bonuses like pay do require tax and national insurance to be paid. Other forms of rewards that tesco do not offer but could are things such as * School Fees :- some employers will offer to cover or contribute to school fees as areward to the employee. This happens especially if the employee teaches or works for the school that their child attends.If an employer had a number of employees that’s children went to a particular school the employee may be able to gain a discount. Loans/ ad vances :-sometimes employees may have large expenses they have to pay for in their personal life so employers may offer part of their future wages (an advance) to be paid in to their account. Employers may also offer loans, often with a special low rate interest. * Mortgage subsides :- mortgage subsides are payments that are given to employees to pay toward their mortgages.This reward scheme is usually used in areas where the housing is very expensive. Some organisations such as banks offer mortgage subsiders as part of their employee’s benefits. * Relocation Fees :- A relocation fee is the money that is paid to relocate an employee as part of their new or current job. There is no automatic right to receive relocation fees and some organisations will willingly pay for all expenses. This option will be placed on the type of position that the employee has in the organisation and how long they have worked for the organisation.

Thursday, August 29, 2019

How Are Mobile Phones Changing the Way People Maintain Relationships

CULTURAL AWARENESS How are mobile phones changing the way people maintain relationships? INTRODUCTION Mobile phones are increasingly taking a major role in the communication revolution and the use of the mobile phone is an immensely significant social and cultural phenomenon, hence over the years, the telephone has dramatically changed how people live their lives, see their world and communicate. As we read in Ferraro ( 2002: 29 ) â€Å"all cultures experience continual change†, however nowadays the process of a change is even more intensified, more dynamic and much quicker.A lot of that has to do with the development of mobile telephone technology. In referring to the drivers of change, we cannot forget about phenomenon of globalization which affects our modern lifestyle. In today’s world we live in a fast-pace, where maintaining relationships is made difficult by the fact we have less time for social bonding, and communication is often very limited. Here comes into im portance the technology of the mobile phone, as it gives the opportunity to talk to anyone, anywhere at any time.Since mobile phones have become an increasingly important tool in social interaction, the purpose of this research project is to gain insight into the mobile technology phenomenon and to understand better how it affects the way people maintain relationships by linking it to the theoretical background of social construction and selective perception. The report consists of four major sections. Firstly, theoretical background will be presented, followed up by the explanation of methodology used.Then the findings of the primary research will be presented, followed up by an overall analysis of information gathered. Finally, a conclusion will be given. THEORETICAL BACKGROUND Before investigating the influence that mobile phones have had on the way the relationships are maintained, it is crucial to understand the connection between communication and culture. According to Hall (1 977) â€Å"Culture is communication and communication is culture†, from which we can deduce that the way we communicate expresses our culture.Therefore, any shift in the way we communicate has an influence on our culture, our perception , our behavior and the social construction. Let us take a look at the social construction. Why does this concept need to be mentioned? The answers is that we, as members of the society, are assembling ways of seeing things, while at the same time shaping our expectations and behavior. As culture is maintained by social construction, we learn culture every day. We learned to use mobile phones on a daily basis, letting them become inseparable part of our daily routine.Here another concept comes into importance, namely perception. Culture, and at the same time communication, performs an important role in how we perceive and understand reality. According to Gamble and Gamble (1996), (in Samovar et al, 2007: 128-130), we select, interpret and organ ize data in order to make sense of our world. And being exposed to similar experiences, culture creates similar meaning and behavior, which is called selective perception. It is truly incredible how fast mobile phones have caused a change in social construction and the way people perceive communication and social bonding.Sections below intend to explain how exactly mobile phones are changing the way people maintain relationships. METHODOLOGY In order to find out how the mobile technology is influencing the way the relationships are maintained in Britain , several methods were used to study the behavior of mobile phone users. Firstly, during a period of 4 weeks, in a variety of settings, using an observation, I observed the behavior of mobile phone users, by listening to their conversations and observing their approach to phone conversations, texting and using their mobile for various purposes.This was followed up by 2 individual and 2 focus group discussions. I found the in-depth in terviews and focus group discussions most appropriate for my research, as they gave a lot of qualitative information and let the people who were being interviewed express themselves and their opinions fully, which would not be the case if I decided to use questionnaires . FINDINGS As indicated before, for the research methods I have used an observation, two in-depth interviews and also two focus group discussions.During the period of observation I have noticed many different behaviors regarding mobile phone usage, however for the purpose of this report, only the ones which apply to the topic have been listed below: * On the bus: 10 out of 25 people were using their phone in some way * On the bus: 7 out of 25 people received or made a phone call within 45 min time frame * At the university: at least 1/3 of people gathered in a mutual area were talking or texting on their mobiles * In the cafe: All individuals sitting alone had a mobile phone either on the table or in usageIt can be a rgued that mobile phones are increasingly used by people, for they are new communication tools. Since mobile communication is an uprising issue, the above observations conducted me to bring forth questions for further investigation on how mobile phones are influencing the way people maintain relationships. The sample for the qualitative research method included 10 people [male and female] (for both interviews and focus group discussions). The answers were mostly collected from the age group 20-30 years old.All participants were believed to be in a peaceful state, important in concluding the honesty and quality of the answers given as they were unaffected by an unnatural sate of nervousness. To better understand how relationships are maintained in today’s society and to get a better view of the issue discussed, first the respondents were asked to describe how they communicate with their family and friends. Their instant response was via phone calls, text messages, facebook, sk ype, and instant messengers like WhatsApp .Only one person said that they maintain face to face contact with family. Since the respondents indicated mobile phones as means through which they often communicate with their contacts, this initiated a series of questions. Asked how the phones changed/are changing the way people maintain relationships, the respondents said that nowadays people maintain more contact, call more, send messages, and claim that it has made the communication very easy.However on the other hand the contact is possibly superficial as you may keep in touch with people you do not care for as much. A female respondent argued that â€Å"It has made people lazy in certain aspects, because all you have to do is pick up a phone and call someone instead of making an effort and meet that person. So it has made us lazy, but on the other hand it’s very efficient, especially if you have something to do, when you are in a rush. As for the time when people tend to call their contacts, many respondents indicated afternoon or evening, saying that they make phone calls or send texts when travelling (primarily walking or when on a bus), because that is when they have some free time between other activities. As one female respondent said â€Å" it’s all about time†. The majority of respondents argued that speaking on the phone influences the way we speak to one another and they also admitted they do it themselves. Primarily because when on the phone one can get interrupted easily, especially when multi-tasking.Also they argued that you usually make everything briefer on the phone, because when you talk you can be distracted by many things that are happening around you. In the case of new relationships, people tend to be more comfortable and open over the phone, especially considering text messages. Two female respondents said that it is easier to speak to another person differently if you do not really know her/him and also said that pho nes give means to hide certain things that you do not wish to reveal â€Å"because the other person cannot see my face so they do not know what I am feeling†.The change in non-verbal communication must also be mentioned here, as the majority of respondents admitted that they use their phone as an excuse to avoid speaking to someone. The statement of the male respondent confirmed that : â€Å"I have pretended I was on the phone when I did not want to talk to someone, you just want to pretend that you are doing something, it shuts you off, because it is not very socially acceptable to interrupt somebody who is having a conversation†.Furthermore, some respondents claimed they used their phone as a form of security and protection. One male respondent said : â€Å" My friend is always on the phone when she feels nervous†. A female respondent said that she feels safer knowing she can always call somebody to get help, or when in the bar waiting for some friends, she cl aimed she takes phone out to make people think she is busy, using phone as a bodyguard. Respondents were also asked to indicate positive and negative aspects of mobile phone usage in terms of aintaining relationships. As a positive they pointed out the fact that communication has become very efficient, easy, cheap, and also allows one to keep in touch more readily with family and friends, to arrange meetings and to develop new relationships. On the other hand respondents indicated that it has been made too easy, â€Å"because we do not even have to go out anymore to meet our friends†. They said the contact is not as real and might be taking away some value of a real friendship.As a male respondent said â€Å"You may have a long conversation over the phone with someone, then you meet up in real life and it is like you do not really know each other, you can find awkwardness sometimes. † Ultimately, the respondents mutually agreed on the statement that mobile phones help maintain relationships. As a female respondent said â€Å"it’s a constant reminder that you are thinking of someone and they are thinking of you, and that you want to stay in their lives, and that is maintaining relationships†.At the end the respondents were asked to express their view on how the social interaction looked like before the mobile phones became so popular. They said that people were sending more letters and cards, than nowadays. Also people used to interact with each other more, however they would meet with less people, only close family and friends that lived nearby. Now, as they confirmed, it is possible to keep in touch with friends that are on the other side of the world, because you are constantly available on the mobile. ANALYSIS OF FINDINGSThe importance of this research is that it explains behavior noticed during the observation and analyses the information gathered during the individual interviews and the focus group discussions . After investiga ting the subject area, I have found that mobile phones are influencing change of some of the underlying cultural values in Britain, for instance, bonds within close social circles, the meaning of time and communication patterns, which then influences the way people see their reality and perceive certain things and behaviors.As culture is maintained by social construction, we learn culture every day. We learned to use mobile phones on a daily basis, letting them become inseparable part of our daily routine, which created patterns and made them become something which we perceive as normal. Nowadays, we claim mobiles necessary to socialize, they became a tool for developing new contacts, maintaining a friendship network and arranging meetings. In the last 10-15 years we have been exposed to similar experiences of communication. Mobile phone communication has become as natural as going to the shop and buying bread each morning.Our behavior has been shaped by the regular use of mobile ph one, so that many people nowadays cannot imagine to spend a day without it, they even claim they would feel lost without it (Fox, 2001). As we read in â€Å"Towards a sociology of the mobile phone†( McGuigan, 2005), we perceive the mobile phone as an extension to the body, sometimes even feel naked without it. We tend to keep our phones nearby, in our pocket, in our hand, making us always contactable and available, for someone from our social network.We feel like there is always something to be said and when we get the message we tend to write or call back as soon as possible We did not even noticed that we are increasingly dependent on the mobile phone technology in terms of social interaction. Mobile phones, as proven by this research project and many others, have gained protection and security status. We increasingly depend on our phones in situations of distress, they give us reassurance and sensation of being secure, for instance walking late at night.Why do we feel secu re? Well, we can always call somebody, let them know where we are, gain a feeling of unreliable reassurance, as the person you have contacted may be miles away, not really being able to help us in certain situation. On the other hand, phones are used for protection in the situation when we want to avoid contact with someone, for instance in a bar or in a coffee shop. When one does not wish to be approached, it is enough to put a phone on the table and look it up from time to time.With the British â€Å"obsession† about privacy, it would be simply considered rude and socially unacceptable to interrupt someone who is busy. That lead me to consider one of the Hall’s dimensions (Hall, 1976). It may be that communication in Britain is becoming more high-context oriented. Mobiles can not only be used as mean of protection, but perhaps also as a barrier. When we do not want to talk to someone we know on the bus, it is enough to pretend we are busy with our mobile. We may ackn owledge the other person’s presence but we would immediately go back to looking at the phone.The message is clear to both sides – â€Å"I do not really want to talk right now†. Also , another example of high context approach is: when a person is not responding to our messages or phone calls, it may mean that he or she does not wish to speak to us, on the other hand, subtle signal, known as â€Å"giving the buzz†often means â€Å"I am thinking of you†. As we can see there are many examples of high-context communication within mobile phone influence on the way people maintain relationships, however it does not necessarily mean all communication in Britain is becoming high-context.Another change in terms of social construction is that via technology we are now able to keep in touch with more people than before, it is deemed normal to have a large net of social connections. Why is that? Perhaps, the distance seems shorter, because another person is jus t a phone call away. Before, we used to have more face-to- face interactions, but they were restricted to the close circle of friends and family that lived in the same geographic area. Therefore we maintain more contact, but it is possible it has become much more superficial.Considering the lack of openness in social interaction, mobile phones seem to facilitate interpersonal contacts and act like an ice-breaker. It is easy to send a message and it is nice to receive one in return, but the issue to consider is whether we can really count on that person. Mobile phones therefore might be depriving values of real friendship and in fact people may feel very alone, even though they have 300 contacts in their mobile device. There has been a behavioral shift in terms of social construction, for as a society, we have become more lazy and comfortable.As the other person is reachable on their mobile at all times, we have adapted the pattern of calling and not necessarily meeting with friends and family, which can sometimes be dangerous, because it deprives us of developing social skills. It has also been proven that we speak to each other differently on the phone than when talking face to face. Considering there is no visible contact, we cannot see expressions on our interlocutor’s face and his/her body language. People may be making faces and rolling their eyes and we would not know!Also if we do not want to say something, we can easily avoid doing that, because since there are no facial expressions, the interlocutor would not notice the difference. And nowadays, especially with text messages, you can almost pretend to be someone you are not! Speaking on the phone or texting gives some people the confidence they do not have in face-to-face interactions, especially in the reserved British culture. How did the use of the mobile change the way we perceive communication? We communicate when we have free time, as the respondents said, we are using â€Å"time in betw een†, when we are walking, when on the bus.Is it not all about time nowadays? As time is limited, which suggest monochromic orientation (Hall, 1983:42), and with the lack of time we have these days , we use every free moment we have to get in touch with people. But since these conversations are being conducted when we are on the go, it may deprive of the focus and dedication we would give this other person if we were talking to him/her face-to-face. Also, in terms of contact, we have a chance to keep in touch more often, but it is more about exchanging information than having real in-depth conversation with another person.People tend to divide time into little blocks in order to use it as efficiently as possible, tending to multi-task and combine many activities at a time. For instance, talking on the phone, checking emails, responding to messages, on the way to/from work, school, walking, sipping coffee – which again suggests a slight shift towards polychronic orientat ion. Time is considered limited, however nowadays we are trying to make the most of it, some would wish to even â€Å"save it† via multi-tasking.To conclude this section, we communicate more easily, more efficiently and more cheaply, but also we have created some needs and new obligations. Specialists claim that we are becoming addicted to technology, but the answer may be different. We are not as much addicted to technology, as to communicating with people. We are addicted to interacting with our social circle, and mobile phones facilitate the process of communication. CONCLUSION In conclusion, there is no doubt that the spread of mobile communication is affecting our lives and the way we maintain relationships.Since technologically advanced information systems tend to encourage and facilitate communication and at the same time cultural interaction, it is understandable that they play an important part in influencing the way the communication is conducted and change the way people are perceiving certain situations, at the same time creating new ways of seeing reality and different behavior patterns. In the modern world we live in, the patterns of communication in Britain are rapidly changing. Mobile phones are increasingly used to help us establish, develop and maintain relationships.We see it as means to help us to bond and interact with our colleagues, friends and family. We perceive this new technology as a new approach to build social networks, and as a tool that makes our busy life easier. Word count: 3220 REFERENCES * FERRARO, G. P. (2002). The cultural dimension of international business 4th ed. Upper Saddle River, New Jersey: Prentice Hall, pp. 29 * FOX, K. (2001) Evolution, alienation and gossip: the role of mobile telecommunications in the 21st century. Social Issues Research Centre. Available from http://www. sirc. org/publik/gossip. shtml [Accessed on 15/11/2011 ] * GAMBLE, T.K. , GAMBLE,M. (1996). Communication works 5th ed. New York:McGra w-Hill, pp. 77 * HALL, E. T. (1977) Beyond culture. Garden City, NY: Anchor Doubleday, pp. 14 * HALL, E. T. (1983) The Dance of Life: Other Dimensions of Time. New York: Anchor Press/Doubleday, pp. 42 * McGUIGAN, J. (2005) Towards a sociology of the mobile phone. An Interdisciplinary Journal on Humans in ICT Environments. Vol. 1 , pp. 45-57. Available from : www. humantechnology. jyu. fi [Accessed on 17/11/2011] * SAMOVAR, L. A. , et al (2007). Communication between cultures 6th ed. Belmont, Calif: Thomson/Wadsworth, pp. 128-130

Wednesday, August 28, 2019

American Beauty Movie Review Example | Topics and Well Written Essays - 2500 words

American Beauty - Movie Review Example In the 1920s Jung wrote a paper on 'The spiritual problem of modern man' addressing what he saw as an inevitable psychological/cultural response to an over-emphasis on the spirit or psyche as opposed to the body during that time. Feeling that the young profession of the cinema was very much a part of this response - a symptom of the imbalance, in a way - he wrote: The cinema, like the detective story, enables us to experience without danger to ourselves all the excitements, passions, and fantasies which have to be repressed in a humanistic age. It is not difficult to see how these symptoms link up with our psychological situation. The fascination of our psyche brings about a new self-appraisal, a reassessment of our fundamental human nature. We can hardly be surprised if this leads to a rediscovery of the body after its long subjection to the spirit - we are even tempted to say that the flesh is getting its own back. (Jung 1928, para. 195) Jung thought that all psychological life expressed itself in binary oppositions, and that a process of something turning into its opposite was common - and indeed was to be expected when it had gone too far one way, as his quote indicates. Jung also held that psychological health lay in allowing the psyche to bring about its own balance via the transcendent function - the process of 'holding and transcendin g the opposites' - something Blake attempted with his Songs of Innocence and of Experience. I want to put forward the following idea: two people can be in such a relationship with each other that they seem to stop themselves from actually being (or continuing to be) a couple, even though they appear, from the outside at least, to be one. Or rather, they act to stop the psychological development that being in an adult couple relationship will have triggered as part of the individuation process. Guggenb hl-Craig (1977) in his book Marriage - Dead or Alive puts forward a rather pessimistic view of the impact of marriage on the capacity of a man or a woman to individuate, which at first sight seems to endorse this view of the couple relationship. However, Guggenb hl-Craig's version seems to me to attend too little to the details of the unconscious interactions between the couple, preferring to focus instead on a broader-brush view of the needs of 'salvation' for one or other of the marriage partners. His work could be compared, unfavourably from my perspective, with that of Lyo ns and Mattinson (1993) who make use of the concept of the opposites and Jung's idea of marriage as a psychological relationship (Jung 1925) to look in detail at the interactions of a particular couple, Mr & Mrs Turner, who illustrate the individuation process in the couple in detail. At the Tavistock Marital Studies Institute, where Lyons and Mattinson worked, we are accustomed to think of couples as a kind of system. When we see a turning away from change and development by the couple, we think not so much of individuals each with powerful narcissistic defences operating separately but simultaneously, but more of an unconscious 'agreement' between the couple to stifle growth, for whatever reason. We focus on a shared interaction between them at an unconscious level: each one acts upon and relies upon the other to maintain a 'shared couple defence' against a

Tuesday, August 27, 2019

BUSINESS MODEL INTERROGATION & DEVELOPMENT Essay - 1

BUSINESS MODEL INTERROGATION & DEVELOPMENT - Essay Example Therefore it is extremely important for managers to develop a sound business model as failing to do so would severely disrupt business operations (Hedman and Kalling, 2003). It is with regards to this fact that the researcher will be attempting to evaluate the business model of Toyota Motor Corporation (TMC). Emphasis will be given the manner in which the managers in this company have integrated and developed the business model. The researcher will explain the company’s performance and strategies in the dimensions of product and capital market. Besides that focus will be laid on the organization’s product portfolio. This will allow the researcher to comment on the advantages and drawbacks of the business model implemented by Toyota Motor Corporation and what extent the internal organizational structure contributed to the business model. In that way the researcher will be able to make recommendations regarding any changes that need to be brought within the business model and the organizational structure. TMC is a Multinational Corporation based in Japan which is mainly engaged in manufacturing and distribution of automobiles. The organization operates in three business segments which are automobile production, house design and financial services (Toyota, 2015a). Toyota is presently the market leader in the automobile industry. The company has achieved this stature by selling cars, minivans and trucks as a part of its business in the automobile segment (Thomson Reuters, 2015). Toyota’s business model is based on two fundamental strong frameworks: Kaizen and the lean production system (also referred to as the Toyota Production system). Kaizen means incessant improvements that are to be bought in the quality of products. The managers of Toyota believe in working their way towards innovation in order to develop processes that are aimed towards continuous product development and improvement. Kaizen is an integrated strategy which

Portfolio Optimization Research Paper Example | Topics and Well Written Essays - 500 words

Portfolio Optimization - Research Paper Example ). The investor treats the national market as a global market with all its different industrial sectors where each sector symbolizes a national market. The diverse industrial sectors are to some extent uncorrelated and will provide a positive excess return and consequently should be added to the portfolio. Search for the window of opportunity with mathematical tools, the statistical result gives the investor an indication of the suitability of the opportunity in the perspective of the investor’s aversion to risk. When allocating the portfolio from a global point of view, it is important to be aware of that the transaction costs probably will rise to a great extent (Litterman, 2003). The efficient frontier solves the question of how to identify the best level of diversification. The concept of an efficient frontier can be applied in a number of ways. In essence, an efficient frontier is a curve on a graph representing the relationship between return and risk for a set of portfolios. For a portfolio to be on the efficient frontier, the portfolio must maximize return for a given level of risk (Litterman, 2003). It is simple concepts that risk and return are linked together and that there is a relationship between them, and thus there could be a way to determine the degree of risk that would be required for various levels of return. According to Litterman (2003). it is hard to generate high returns without exposing yourself to some kind of risk. Litterman (2003).devised what he called the efficient frontier, a trade-off graph with the expected return on one axis and risk on the other axis. It is a curve representing all portfolios that maximize the expected return for a given level of risk. The efficient frontier is simply a line drawn from the bottom left to the top right where each point on that line represents an intersection between potential reward and its corresponding level of risk. The most

Monday, August 26, 2019

Leading Global Workforce Assignment Example | Topics and Well Written Essays - 500 words - 1

Leading Global Workforce - Assignment Example Caligiuri, Lepak and Bonache (2010) point out, since most of the modern organizations operate with a global view, they think that maintaining a culturally diverse workplace environment is essential to accomplish their long term objectives (p.na). A global recruitment approach can really benefit the organizations to access human talent and professional expertise effectively. The firms may rely on their permanent employees to perform managerial tasks and other crucial organizational tasks whereas they may use contingent workers to do their less important or monotonous nature of work. According to Stickney (2008, p.35), cost saving is the major benefit of using contingent workers because organizations do not need to pay temporary workers for downtime. In addition, companies do not want to offer benefits such as vacation time, holiday pay, sick leave, and health insurance to temporary workers. Another advantage is that it provides organizations with a broad talent pool from which they can select during special projects with a short deadline. According to Denisi and Griffin (2005, p.548), decreased loyalty and productivity may be the major demerits of using contingent workers as these people depend on a number of employers to earn income. High training costs is another risk of this employment strategy because contingent professionals are less likely to work for a single organization in the long term. In order to consider contingent work as beneficial and practical, employers’ and employees’ viewpoints and notions of work and career need to be changed. First, employers should understand that contingent workers can contribute significantly to the organizational productivity even if they work for a temporary period. In addition, they should not consider the training costs for contingent workers as non-productive spending. Likewise, employees should not think that contingent workers would threaten their job but identify the supporting role the contingent professionals

Sunday, August 25, 2019

Sports Essay Example | Topics and Well Written Essays - 500 words - 1

Sports - Essay Example This is due to the twin hazard posed by them – that toward pedestrian passersby and that toward themselves. Indeed, statistics of Hotrod accidents during this time bears out the high number of casualties (some of which fatal) that the sport engendered. In my view, the documentary underplays this dark side of drag racing. If the annals of the sport’s history are anything to go by, there is even a degree of glorification of extreme risk-taking and an implied reverence for martyrdom. Indeed, some of the early pioneers of the sport lost their lives during the race. The film illustrates succinctly how drag racing set the foundation for later day car-related sports. Formula 1, which has a world-wide following today, can trace its roots to drag racing. Although Formula 1 is much grander in scale and more technologically advanced, it succeeds for the same reasons of thrill, adrenaline and competition that hotroding represented. But the journey from rudimentary racing experiments in the 1940s to the high-tech spectacle of the Formula 1 is a long and arduous one. It involved plenty of sacrifice from numerous people. The early leaders of AHRF deserve special mention in this regard, for it is their vision and persistence that has developed the sport to what it is today. I look at the phenomena of greater commercialization of drag racing from two angles. In one way, the sponsorship of big corporate names brought respectability and improved safety standards for the sport. On the other side, individual ingenuity, which was the hallmark of early hotroders was compromised. In other words, the systematization and scientific approach to competition took away some of its old charm. While speed, thrill and pretty girls all generate consumer interest in the sport, its dependence on fossil fuel raises some ethical questions. In the documentary, this major issue is totally ignored. This makes the film come across as a promotion

Saturday, August 24, 2019

Respect all Personsdescribe respectful behavior and discuss how it is Essay

Respect all Personsdescribe respectful behavior and discuss how it is important in student life and your professional career - Essay Example In the United States, proper care is given high importance by the federal government. This calls all the working medical profession to protect this right by giving proper care to all people â€Å"regardless of their personal attributes or life situations† (ANA 6). In the hospital environment, a nurse handles more than one patient to take care. This can be distressing, but a nurse nourished with respectful behavior should not show this mood explicitly to any of the patients and to the other hospital staff; the key word is self-control. As nurses, they should be able to practice their tasks effectively and professionally such as listening attentively, "exhibit empathy and understanding," and to be "fair, consistent, and empathetic" (Ulrich, et. al. 8-9). These attitudes should be maintained even during a nurse’s personal problem. Another factor in the concept of respect in the nursing profession is the cultural diversity of the patients. With respect to culture, the nurse s should be oriented first with the background of the patients they are about to handle.

Friday, August 23, 2019

To what extent is substantive equality promoted through the Human Essay

To what extent is substantive equality promoted through the Human Rights Act 1998 and the Equality Act 2010 - Essay Example Second, the convention responded to the growth of Communism in Eastern Europe by protecting the member states from communist subversion. The constant reference to values and principles became norm within the Convention as it was deemed â€Å"necessary in a democratic society.† The Convention was drafted in 1950 by the Council of Europe, however, did not go into force until September 1953. This Convention established the European Court of Human Rights (ECHR). The court hears cases from persons who feel their rights have been violated under the Convention by a state party. Any state party judgements are binding on the states concerned and they are obligated to execute them. Executions of judgements are overseen by the Committee of Ministers of the Council of Europe. Particular discretion is used to ensure that payment amounts awarded by the Court to the applicants are received in compensation for damages sustained. The establishment of an international Court to protect individua ls from human rights violations is a very innovative feature. This innovative feature gives the individual a very active role on the international field. Tradition will show that only states or members are considered participants in international law. However, the European Convention remains the only international human rights agreement that provides this high degree of individual protection. Parties of the state can take cases against another state party to this Court, but this power is seldom used. Ten members originally joined as members in 1949. After the fall of the communist regimes in 1989, several states from Central and Eastern Europe became members. There are currently 33 members. Several other countries or States have been granted observer status including the United States, Canada, Mexico and Japan. The ECHR consists of Eighteen Articles covering fundamental rights with respect to respecting rights, life, torture, servitude, liberty and security, fair trial, retrospect, privacy, conscience and religion, expression, association, marriage, effective remedy, discrimination, derogations, aliens, abuse of rights, and permitted restrictions. The Court also must abide by its five established protocols. The European Court of Human Rights historically has a distinguished track record. The Court judges thousands of cases every year and its opinions are internationally cited. Historically the Court’s jurisprudence on equality was based on a formal concept of equality. However, in recent years the ECHR has started to give equality more of a substantive content. Its â€Å"weak equality jurisprudence resulted from the limitations of ECHR, judicial procedure, and a formal concept of equality.† Article 14 of ECHR applies only specifically to the enjoyment of conventional rights. â€Å"The enjoyment of the rights and freedoms set forth in this Convention shall be secured without discrimination on any ground†¦Ã¢â‚¬ ¦Ã¢â‚¬  As far as procedure, o nly alleged victims can apply for complaints (excluded from states), and they first have to exhaust all other domestic remedies in their perspective states. The Convention furthermore was reluctant to draw inferences of discrimination from statistics. However, the most limiting factor was the ECHR’s formal concept of discrimination, which focused on direct discrimination. Recently the court has had some difficulty with cases involving covert discrimination or

Thursday, August 22, 2019

Science Report About Education Process Essay Example for Free

Science Report About Education Process Essay There is one fact, and that is that children are curious about everything, and a good way of promoting this is by letting them find and explore new things in their daily lives and in the classroom. So it is essential for them to seek for answers and solve problems. I find it interesting how children are so true and honest about everything they do, for example, when they are looking for something in specific, they get engaged with it and encourage themselves to keep searching until they get the answers. So, if they do this in their daily lives, why not applying this in their learning basis? Children need to work with concrete activities, so that it is easier for them to motivate themselves and develop knowledge in the topic. If we want our students to have a positive attitude in each activity they develop during class, then as a teacher we must have it as well. As an educator, we have to be engaged with science, and we don’t need to be a biologist to work with it, we just have to make research about the topics, the materials used in class, what is appropriate to use in the classroom, and that sort of things. So as a teacher, it’s all right being messy, however we must be organized at all times. Something that I really captured about the reading is the importance of letting children learn with each activity by using their senses. I think the use of senses is probably the best way to provide a well elaborated work. Such as: letting them smell new natural smells, finger-play with different materials or by planting flowers or different vegetables, by looking at pictures and recognizing each element, and also by tasting maybe a vegetable (the teacher needs to do research about it), but still giving them the possibility of experimenting with each activity, and working concretely. Diversity is the key to working in and with science, so it is necessary and essential to bring science to the classroom to engage each student in discovering and building new ideas.

Wednesday, August 21, 2019

Religious and Ethnic Groups Essay Example for Free

Religious and Ethnic Groups Essay America has many religions, races, ethnicities, and languages from all over the world. Prejudice and discrimination has been around for years, and it still is to this day. This is something that will probably never go away as everyone has their own ideals, and beliefs. Buddhism and Blacks have endured prejudice and discrimination of their own for many years. Buddhism is a path of practice and spiritual development leading to insight into the true nature of reality (â€Å"The Buddhist Center†). Buddhism doesn’t discriminate against race, nationality, sexuality, or gender. Buddhism is more of finding a path for one’s life and shows people to be practical and to the point. It teaches people that there are consequences for your actions and that it is possible to change as long as the path is followed. Christians and Muslims believe that if they live a worthy life here on earth they will live forever with God after death. Jews just focus on living a good life, doing good things, etc but don’t truly focus on the life after death. Buddhists do not believe in a God after death. Rather, they believe that life is an everlasting cycle of birth and rebirth, that what is done during a lifetime determines the kind of life one will have in a future incarnation unless a person is liberates him or herself from the cycle (American Institute Buddhist Thought, 2013). Most other religions have one creator with a book that gives guidance, such as the Bible. Buddhism does not have a single divine creator or book. It has the lessons from Siddhartha Gautama who was not a God of prophet. He was a human being who became Enlightened, understanding life in the deepest way possible (â€Å"The Buddhist Center†). Other religions want to prove to their God by the deeds they do, Buddhists just want to attain true happiness by following the teachings of Buddha. The Christians in South Korea did not agree with Buddhism teachings, they vandalized their temples. Buddhists were affected greatly in the 20th century with all the religions that didn’t agree. They were oppressed and tortured, and went through quite a bit of abuse from prejudice and discrimination. Most (mainly â€Å"westerner†) don’t believe Buddhism as a religion since there is no one Creator, it is mainly just teachings to help you follow the path of Enlightenment. In Sri Lanka in the late 1800’s Christians were favored and they were given most jobs and promotions over Buddhists. Also during the Sri Lankan Civil War Buddhists experienced a lot terrorists attacks. The â€Å"Buddhist Faith Fellowship of Connecticut† stated, â€Å"In Tibet, the Dharma has been brutally oppressed since the Chinese invasion in the 1950’s. † Christian was a widely known religion for quite some time, and during these times it took over and they wanted to convert others, especially the Buddhist religion. Most non-Buddhists discriminated against the Buddhists. Catholics, Christians, Jews, and many groups did not agree with Buddhism with the thoughts it wasn’t really a religion. They were tortured in many places such as China, Tibet, Vietnam, North and South Korea, Great Britain, and France. Buddhism is seen everywhere here in America, from TV shows, in schools, to movies about the history. Although it is in many places that people don’t really realize. There are Buddha’s all over, and can be bought as little trinkets from places. If you rub the belly it is supposed to give you good luck. Meditation has come from this religion and it is used quite a bit to help people relax. â€Å"Zen† is used quite a bit here in America on many things. â€Å"There is a set of associations with familiar American values, such as simplicity, naturalness, peace, and harmony. There are the favorite values of the health and food industries, such as wholesomeness, well-being, and natural goodness; and there are the aesthetic values of the young urban sushi culture, such as tasteful understatement, sophisticated minimalism, and multicultural cosmopolitanism. † (Religion Ethics Newsweekly). Doing the research on Buddhism has helped me understand it a lot better. I have learned about it in high school just a bit but never really knew the full extent. I never really knew they went through so much until now. I didn’t realize how much it is in the â€Å"American Culture† until now. We use the words, theories, and some of the practices such as meditation for our own reasons. We may not follow the Buddhism religion but we do use it and it has made its way into our culture. Growing up my mom had a little green Buddha that was always on her dresser. She would always rub his belly because it was good luck. People from African descent normally have a darker complexion, usually a dark brown skin color. Blacks were brought to America as slaves from ships and sold to the â€Å"whites†. In Africa they speak a different language, mainly using dialects. Over the years through assimilation the Africans who have come to America now referred to as African Americans speak English. The ancestors of blacks mainly come from Central and South America, as for the whites mainly descend from Europe if they are from European descent. The culture of Africans was very different before they came to America as slaves. To learn more about the Enslaved African Ancestors this article was very informative, National Geographic News: America’s Cultural Roots Traced to Enslaved African Ancestors. Blacks were burned, whipped, beaten, and the â€Å"whites† could treat them however they felt. The Africans who came to America were forced to come here, and the experiences they had at first were not that good. They were highly discriminated against and had no free will what so ever. They were pretty much property to whoever they bought them. With the forcing of Africans to come to America they were one of the hugest minorities to endure prejudice, racism, and discrimination. African Americans were not able to vote and they had practically no rights or freedom what so ever. Blacks could not use the same water fountains, bathrooms, diners, or even schools. They had to sit in the back of the bus and could not sit anywhere near a white person. Rosa Parks refused to give up her seat to a white passenger and got arrested, tried, and convicted for disorderly conduct and violating the local law. This also led to the Bus Boycott in Montgomery. Mainly white individuals discriminated and were racist against the Blacks. Whites thought they were better, and since they were brought to America as slaves they didn’t look at them as human beings. They were different so they weren’t equal to the whites, as the whites were educated and more â€Å"advanced†. Their contributions in early America, for which they have received little or no credit, include the development of the American dairy industry, open razing of cattle, artificial insemination of cows, the development of vaccines (including vaccination of small pox), and cures for snake bites. (Slave Rebellion, 2010). Over the years they have contributed a lot that we don’t really give them credit for, this is just the beginning of what they have given American Culture. Whites treated them horribly and took most the credit for what they have done, at times they still do to this day. I already knew most of t he stuff I learned researching this racial group. In high school they teach most about slavery. I just love doing the research for groups like these because there is always something to learn and with this subject most people like to jump to conclusions and believe everything they read or hear about our history. There are many differences and similarities between these two groups in the prejudice and discrimination they endured. One major difference was that Buddhists were not forced to be that religion, and were not forced into slavery or to live where they did. One thing though was that Buddhists were driven out of places and kept to specific areas where they had to stay because they weren’t welcome other places. They were both harassed and beaten as well as they had their stuff destroyed and were killed with no second thought. Discrimination is a very hatred thing, and it drives people to do some scary things. Taking someone’s life and not treating them like they are a human being is one of the worst things you can do. It is sad that people can’t just be themselves without people wanting to do something about it to force them to be something else.

Tuesday, August 20, 2019

Major Ingredient Groups, Specifications Supplier Review

Major Ingredient Groups, Specifications Supplier Review Karl Chamberlain Introduction The quality, consistency and safety of ingredients are a key factor in the success of any food manufacturing business. Due to this, it is vital that the ingredients and suppliers used by the business are carefully chosen and any problems with raw materials are addressed promptly. The major ingredient groups utilised within the UK Food Manufacturing sector There a seven ingredient groups which are utilised within the food manufacturing sector in the United Kingdom. The first of these groups is vegetables. Vegetables are foods that have originated from a plant and are eaten in savoury dish. While most vegetables can be eaten raw, they are often cooked prior to eating to make them softer and more edible. Some common examples of vegetables are potatoes, carrots and lettuce. Another ingredient group used within the UK food-manufacturing sector is fruits. A fruit is a part of a flower, specifically the matured or enlarged ovary of the flower and any parts or seeds that are attached to it. There are hundreds of edible fruits, with thousands of different varieties of each one, and each fruit has its own distinct taste. Some examples of fruits are apples, pears, oranges and strawberries. A further ingredient group that is used is cereal crops. Cereals are the grain or seeds from grasses, they have a high nutrient content as they are made to store nutrients for the grass that would have grown from the seed. Common examples of cereal crops are wheat, oats, maize, rye, barley and rice. Meats are another ingredient group that is used within food manufacture within the U.K. Lea meats are the flesh or muscular tissue of animals. Meats are a protein rich food and will generally be cooked prior to eating. Offal is another type of meat that is the internal organs of the animal such as the kidneys or liver. Often meat is processed, particularly parts of the animal that cannot be sold as lean meat, and made into other products such as sausages and burgers. Fish is also recognised as being a part of the meat ingredient group. Moreover, another ingredient group is the dairy group. Dairy products are any products that are made from the milk of animals, traditionally from cows or goats. The dairy ingredient group includes milk, cream, yoghurt and cheese. Milk products contain most of the essential nutrients needed for humans, although they typically contain high levels of fat. Herbs and spices are often regarded as being part of the same ingredient group although they are actually two separate groups. A herb is a plant which stem is not made from woody tissue. In food, often the fresh or dried leaves of the plant are used to flavour the food, with common examples being thyme and rosemary. Spices are also used to add flavour to a food product but they are made from parts of ‘dry’ plants such as the seeds, fruit or bark. Common examples of spices include mustard and cinnamon. Spices and herbs generally do not add any nutritional content to the product. The appropriate content of ingredient specifications Ingredient specifications are essential as they ensure that the products manufacturers receive from their suppliers are consistent the same and as a reference should any issues be found with the ingredient. A good ingredient specification will include a variety of information including supplier information, product information, ingredient details, packaging details, quality assurance standards and microbiological standards. The supplier information included in the specification should include contact details (including emergency contact details) for the supplier (and from the manufacturer if the supplier has not manufactured the product). The specification should also include the sites EEC number for meat, poultry and fish. The product information should include a description of the product, including individual and unit size, labelling and coding details, details of traceability information used (such as batch number or job number), correct storage conditions and details of product shelf life. It should also include details of any allergens that the ingredient contains. The ingredient information included in the specification should include information about any ingredients used in the product including quantities, supplier, county of origin and specification. This is to ensure that should any issues be found with the product, it can be traced back to the supplier of each ingredient used in it. Packaging standards are a further thing that should be included on a good ingredient specification. This should include both initial packaging as well as any secondary packaging such as baskets, pallet containers etc. Details of the type, size, material, type of seal and colour should be included. This ensures that the ingredient is consistently supplied in the same type of packaging which prevents any issues further down the line such as an ingredient coming in on a pallet without pallet layers on a site that does not allow this. The raw material specification should also include information about the quality assurance standards for the ingredient. This will include targets and what is and is not acceptable on things such as flavour, texture, visual, defects, foreign bodies and chemical analysis. It should also include details of the HACCP system in place at the supplier. Should any issues be found with the ingredient, having information on the quality assurance standards for the ingredient will provide something to refer to when checking if the suppliers tolerances are being met. A final thing which should be included in an ingredient specification are details of microbiological standards for the product including details of types of analysis carried out, frequency, what it is tested for and what the targets and limits for the ingredient are. The processes and practices typically involved in a Food Manufacturing operation with regard to â€Å"Ingredient Supplier Approval† Supplier approval is vital to any food business in order to ensure that any new ingredients used in their products are safe and of consistently good quality. The supplier approval process will begin with a development chef, or possibly a member of purchasing if the new ingredient is replacing a previous one, sourcing a new ingredient. Once the ingredient has been sourced, a risk assessment must be carried out for it. This should focus on the physical properties and nutritional aspects of the ingredient and any issues that may be caused by these, such as trapped foreign bodies inside lettuce heads. For many ingredients, particularly ones that have been processed, it is advisable to look at a full HACCP based assessment to determine any further risks that the particular ingredient may pose. This will allow the buyer to decide whether the product is safe to use or if any acceptable limits need to be set on contamination. Next, the supplier of the ingredient must be evaluated. This often starts with a questionnaire that is sent to a supplier. Ideally, this should ask if the company has a HACCP system in place, external accreditation such as BRC, what the GMP procedures are, internal auditing systems used and traceability systems in place. The supplier will then be scored against the answers given. While completing this questionnaire with a high score is not always enough to approve the supplier, a supplier with a particularly low score, especially the food safety questions, should not be approved. The next stage in the supplier approval process is to send a member of the technical or quality assurance team to the supplier to verify the processes and documentation discussed in the questionnaire. This stage may be unnecessary for some suppliers that are already audited by recognised external auditors or if the supplier already supplies the company with another product. The above stages should give the purchasing and technical teams enough information on the ingredient and supplier to decide whether to accept or reject them. Once all of the stages of the process have been carried out the supplier and purchasing company should sign off on the supplier’s status as an approved supplier. The company should keep a database of current approved suppliers, including details of any audits carried out and any issues that have occurred with the suppliers ingredients. Techniques used by Food Manufacturers for the ongoing assessment of ingredient supply Once a supplier is approved, both the supplier and its ingredients must be assessed from time to time to ensure that the ingredients they supply are of a consistently good safe standard. There are a number of techniques that can be used to do this. Firstly, the incoming ingredients should be inspected on delivery. A certificate of analysis should be sent along with the incoming product. These certificates should be checked to ensure that the product meets the required standards. The ingredients themselves should be checked by intake staff to ensure that they are visually acceptable, at the correct temperature and no signs of foreign body or pest contamination are present. Samples of the raw material should also be taken and sent for laboratory testing to â€Å"determine the presence or amounts of chemical, biological or physical contaminants†. A further technique used for the ongoing assessment of ingredient supply is regular supplier audits. A supplier audit involves a member of the company, usually from the technical team, going to visit the site at set intervals. There are a number of things that the supplier audit should check for. Firstly, it should confirm that the site has a written food safety system in place that includes procedures and a preventative system such as a HACCP system. Foreign body and allergen controls should also be looked at, as well as the results of any third party audits. The audit of the supplier should also check the basics of the operation are being done correctly. This could include a well maintained site and equipment which allows for proper cleaning, effective pest control, effective chemical control and a good standard of staff training (especially in food safety). The supplier’s quality program should be checked during a suppler audit to ensure that there are systems in place to test the quality of finished products; this could be done by microbiological sampling, taste panels or a variety of other methods. Furthermore the supplier audit should also be used to check that the suppliers management structure encourage food safety, as a site whose management does not promote food safety will likely cause problems for its customers. A further technique that can be used to assess the ongoing quality of ingredient supply is to raise a non-conformance or corrective action request should an ingredient not meet the specifications set out. When an ingredient deviates from the spec information should be sent to the supplier with a request for an investigation to be carried out, along with details of corrective actions put in place to stop the issue reoccurring. Each time a supplier is given a non-conformance it should be recorded in a log so that it is possible to track any reoccurring issues or problem suppliers.

Great Gatsby :: essays research papers

Gatsby meets a woman and falls in love with her. However, Gatsby does not have the fame and fortune a classy lady like Daisy desires. Gatsby decides to devote his whole life to achieving the material goods with which to satisfy Daisy. He lives in the past on a moment of absolute happiness hoping he can relive that state of emotion sometime in the future. F. Scott Fitzgerald published the book in 1925 using the actual time in history, the Roaring Twenties to help create Gatsby's character. Gatsby's participation in the bootlegging business, the extravagant parties he throws, and the wealthy, careless lifestyle the Buchanans represent, are all vivid pictures of that time frame. Fitzgerald's portrayal of the time period creates lifelike characters in the novel. By creating these personable characters, Fitzgerald is allowing the reader to associate himself with Gatsby, and letting him use his imagination, so that in the end, the reader can decide if the Great Gatsby is truly 'great'. Fitzgerald allows the reader to incorporate the story into their own past and past relationships, ultimately putting the reader in Gatsby's shoes and seeing what the reader would do in the same situation. It raises a great debate; should people live their lives yearning for something in the past? Is it acceptable to live one's whole life on a past experience or memory hoping to reach back in time and pull the past to the present. Is it healthy? In this case, Fitzgerald is saying no its not healthy. He says it ruins a person and things change. Is Gatsby great? In some ways he is, you have to admire a man who lives his whole life devoting himself to his passion and never getting sidetracked. But you also have to realize that some things are foolish to live a dream upon, because nothing ever stays the same. Things change and when you reach a goal you realize it wasn't what you

Monday, August 19, 2019

A Character Analysis Of Iago Essay -- essays research papers

Iago is one of the most interesting characters in the tragedy "Othello" by William Shakespeare. Through some carefully thought-out words and actions, Iago is able to manipulate others to do things in a way that benefits him and gets him closer to his goals. He is the driving force in this play, pushing Othello and everyone else towards the tragic ending. Iago is not the typical villain in any story or play. The role he plays is unique and complex, far from what one might expect from a villain. Iago is not only very smart, but he is also an expert judge character. This gives him a great advantage in the play. For example, he knows Roderigo is in love with Desdemona and figures that he would do anything to have her as his own. Iago says about Roderigo, "Thus do I ever make my fool my purse." [Act I, Scene III, Line 355]. By playing on his ambitions, Iago is able to swindle money and jewels from Roderigo, making a substantial profit for himself, while using Roderigo to advance his other goals. Iago can also think very quickly on his feet and is able to improvise whenever something unexpected occurs. When Cassio takes hold of Desdemona's hand before the arrival of Othello, Iago says, "With as little a web as this will I ensnare as great a fly as Cassio." [Act II, Scene I, Line 163]. His quick thinking and craftiness makes him a truly dastardly villain. Being very smart, Iago is quickly recognizes the advantages of trust and uses it as a tool to f...

Sunday, August 18, 2019

Using Caffeine is a Sin Against God :: The Church of Jesus Christ of Latter-Day Saints

Using Caffeine is a Sin Against God One of the most widely misunderstood commandments in The Church of Jesus Christ of Latter-Day Saints is the Word of Wisdom.   The question that seems to trouble many members of the church is whether or not caffeine is part of the Word of Wisdom.   In this paper, we will find that as members of The Church of Jesus Christ of Latter-Day Saints, we cannot drink caffeinated beverages and say that we keep the Word of Wisdom.   Ã‚  Ã‚  Ã‚   President Hinckley asked and answered a question in General Conference on October 4th of 1997. "Are we moving to mainstream America as some observers believe? In this, I fear we are." The comment came due to the increasing amount of shopping that is being done on sundays in LDS communities, and the increasing amount of disobedience to the Word of Wisdom. His tone was one of concern and love.   Ã‚  Ã‚  Ã‚   We have a great responsibility to be an example of virtuous thought and deed. We have been blessed exceedingly with knowledge, that combined with wisdom will give us understanding. Why then, as a whole, do we seem to be regressing and becoming more like the world, as our Prophet has stated, instead of like the savior of all mankind, even Jesus Christ.   Ã‚  Ã‚  Ã‚   We have been counseled heretofore by prophets of old, "to seek learning, even by study, and by faith". We have an obligation to search the scriptures and to learn what the Lord is teaching us and warning us of. We must go forward with faith, and not backward. We must come unto the Lord, and not expect the Lord to come unto us.   Ã‚  Ã‚  Ã‚   Of   the many dangers in this world, the greatest danger that we have is an uninformed citizenry. Being informed is an obligation that each of us has to ourselves. Brigham Young said that "Education is the ability to think clearly, to act well in the days work, and to appreciate life".   Ã‚  Ã‚  Ã‚   By this definition, and after knowing the effects of caffeine upon the human body, I have come to the conclusion that drinking caffeine is a sign of a lack of respect for oneself, and of an unappreciative attitude toward the life that each of us has been blessed with. Furthermore, it shows of either our inability, or unwillingness to learn to think clearly.

Saturday, August 17, 2019

Philippine Presidential Elections 2016 Essay

The 2016 presidential election is one of the most talked about topic of today. To date, just more than a year from now we will again be having our new set of national leaders. It is again the time when we can use our power to vote and elect the deserving person that will eventually rule our country. The scheduled date will be on a Monday, 9th day of March, 2016. As we all know, the incumbent president Benigno Aquino III is barred from seeking re-election pursuant to 1987 Philippine Constitution. Therefore, this election will determine the 16th President of the Philippines. In recent months, we have heard so many big names that can potentially be our next Philippine president. Two of the most prominent Filipino politicians has officially declared their candidacy over presidency, both with strong will and competitiveness. Without any surprise, the current Vice President Jejomar â€Å"Jojo† Binay of the United Nationalist Alliance (UNA), our first guy on the list, confirmed his plans of running as president during an interview back in September 2011. The longest-serving Makati City Mayor, now the Vice President of the Philippines not only created a strong political dynasty but he also realizes his colossal visions. While VP Binay effortlessly made it to the list of possible and feasible presidential candidate, our next guy, a potical rival of the former, and the current Senate Majority Leader, Sir Alan Peter Cayetano, needed to closely monitor surveys to make sure he’s still in the running and viewed by the Filipinos as a viable candidate, according to a source familiar to Cayetano. The 43-year-old Senator from the Nacionalista Party (NP) is serious about running that he has to put together a team to work on campaign preparations. In a March 2013 interview on Morning’s @ ANC he said â€Å"I want to be the president of this country. I think I can do something great for God and his people.† Among other politicians who would possibly run, one is Sen. Ferdinand â€Å"Bongbong† Marcos Jr. of Nacionalista Party.

Friday, August 16, 2019

Integrating Culture and Diversity in Decision Making Essay

1. Provide a brief (1 paragraph) description of the organization you chose to research. Zappos was founded in 1999 during the dotcom boom by Nick Swinmurn [ (Twitchell, 2009) ] on a quest to buy a pair of sneakers at a local mall. It has grown in to a 1.2 billion dollar subsidiary of Amazon.com and a leading on-line provider of everything from shoes to couture handbags. They have done this with a simple motto: â€Å"Powered by Service†. Providing all of their customers with free (sometimes next day) shipping and returns, Zappos has invested in the power of word of mouth to fuel their business. 2. Examine the culture of the selected organization. Retail doesn’t seem to be the only thing that Zappos has gotten right, however. Beyond growing from a small, upstart company to a 1 billion dollar â€Å"behemoth†, Zappos prides itself on the culture it has created and invests in for its employees. Unlike some companies that guard their employee credos and internal culture (Apple comes to mind), Zappos promotes theirs for any would-be customer to see. Multiple links on their website lead to testimonials, blogs and YouTube videos providing a behind the scenes look at exactly what it’s like to work for this Once Upon a Time shoe company. Current CEO Tony Hsieh said in 2009 while celebrating the company’s 10th anniversary that â€Å"Our No. 1 priority is the company culture. Our whole belief is that if we get the culture right, then everything else, including the customer service, will fall into place,† [ (Twitchell, 2009) ] and indeed that thought processes seems embedded in the company’s Core Values which are posted on its website under a link labeled â€Å"Our Unique Culture†. 3. Explain how you determined that the selected organization showed the signs of the culture that you have identified. Zappos company culture seems to pride itself on creating a world-class experience not just for its customers, but for its employees as well. Both the external adaptation (day to day tasks) and internal integration (employees ability to live and work together) have been addressed in exactly the same way. Zappos seems to suggest that the way they treat their external customers as a company and the way their internal customers treat each other are not varied. In each of the videos posted on their company blog, employees regard their Core Values as both the way they guide their interactions with customers and with each other. Though subcultures do seem to exist (based simply on the variety of employee groups with blogs on their website), Zappos has taken great strides through rituals like their â€Å"Wishez† program to keep those unique subcultures from becoming countercultures that work against the common goals of the company. Indeed, relationships within these subcultures seem particularly strong. In one video describing the â€Å"Wishez† program and the way it bonds other departments together, employees seem to indicate that without it they might have never interacted in the first place. This seems to lend itself to Barker and Tompkins theory that â€Å"employees [maintain] a tendency to identify more strongly with their individual work teams than with the company as a whole†. [ (Schrodt, 2002) ] In one video, an employee identifies that she has hired a marching band to come and play Happy Birthday for another employees 40th birthday because he had teased when she turned 40. They work in the same department. By forging such strong relationships between employees, members of Zappos are encouraged to pursue similar relationships with their customers. One web page boasts that the longest recorded customer service call to Zappos (lines which are open 24/7) was eight hours long. Additionally, during Holiday months, customers might even encounter CEO Tony Hsieh on the customer service lines. 4. Determine the factors that caused the organization to embody this particular culture. This dedication towards customer service that the Zappos culture seems to be based around is what has allowed Zappos to survive where other dotcom’s had failed. In his book â€Å"The Greatest Business Decisions of All Time†, Verne Harnish lists Zappos’ decisions to offer free shipping and returns as particularly profound. He says (among the other decisions that he lists) that they â€Å"stood out from others because they were counterintuitive – they went against the grain of popular practice†. [ (Gringarten, 2012) ] Without this richly customer focused culture, Zappos as a brand might never have existed. Indeed, it continues to promote its customer focus and nothing else. While we might think of Zappos as a shoe company, Zappos seems to think of Zappos as a customer service company that happens to sell shoes. 5. Determine what type of leader would be best suited for this organization. Support your position. This kind of energy takes a particular type of leader to induce. Each video on their company website that mentions CEO Tony Hsieh mentions his name with some sort of revere suggesting that this type of culture is best suited for a charismatic leader. According to Schermerhorn, charismatic leaders â€Å"by force of their personal abilities, are capable of having a profound and extraordinary effect on followers†. [ (Schermerhorn, 2000) ] Hsieh gives seminars in which he instructs other companies on how they can adopt the Zappos culture to their own businesses. He believes very strongly in the culture that Zappos has created. 6. Imagine that there is a decline in the demand of product(s) or services supplied by the selected organization. Determine what the change in culture would need to be in response to this situation. The intense success that Zappos has enjoyed in such a short amount of time and the growth of their business from simply shoes to just about anything else seems to suggest that even if tomorrow people needed one less pair of shoes, the corporate culture of Zappos as a company would not need to be adjusted. By focusing on internal culture (employees) and external culture (customer) first, Zappos has answered the question of how to sell rather than what to sell. Their purpose implies that people don’t just need shoes; what they want is a different way to buy them. Bibliography Gringarten, H. (2012). The Greatest Business Decisions of all Time. Journal of Multidisciplinary Research , 95. Schermerhorn, J. R. (2000). Organizational Behavior . New York: Wiley. Schrodt, P. (2002). The relationship between organizational identification and organizational culture: employee perceptions of culture and identification in a retail sales organization. Communication Studies , 189. Twitchell, J. (2009, June 16). From Upstart To $1 Billion Behemoth, Zappos Marks 10 Years. Retrieved from LasVegas Sun:

Thursday, August 15, 2019

Potential ranges of consequences of a development failure Essay

The concept of society and culture has a long history associated with it, similar to the most other aspects of social science. The culture has always progressively developed with time, and is an indication of â€Å"improvement†. However, there have been doubts with the quality of the progress, and how has the so-called development helped in evolving the culture into a successful social structure. There is a school of thought that believes that development of societies and culture has only resulted in failure. The failed development has had quite adverse consequences over the society too. Success or failure of a project is dependent on the policies taken towards the process of development. In today’s world where most development projects are government initiatives with political motives, the word â€Å"development† can be often associated with failure, keeping in mind the complete social structure and culture of the particular region. In the book, â€Å"Whose Development? An Ethnography of Aid† the authors Emma Crewe and Elizabeth Harrison raise the ultimate question in the very first line: â€Å"Is development a failure? † If the third world countries, especially in Asia and Africa, are considered, the development projects had been undertaken over fifty years ago, and yet there is poverty, hunger and lack of education every where. So, the question that automatically comes up is how development has affected the people in half a century? The so-called development projects have only made the rich nations richer, and the poor poorer. Crewe and Harrison also believes that the success or failure of a development depends upon the gap between the project plans, and their final outcomes. Often, the field staff has not always been able to implement the plans accordingly, resulting in the failure of the overall project. However, going deeper into the issues of field workers, Crewe and Harrison feels that it the opportunities and limitations provided by the society and the staffing organization, that influences the choices or decisions taken by the field staffs. This in turn influences the worker’s field-level activity and thus development failure can stem from the lack of attention to the field-level workers. According to them, the bureaucratic approach to implementation of the project leads to such development failures, and often results in increased power imbalances, and a predetermined section of the society will rise up to take control and would discourage any flexibility in the society. On the other hand, James Ferguson takes another approach to the development failures, where he particularly documents the failure of the Lesotho project. The project, which started off as a â€Å"livestock project† grew in magnitude with time, and soon the plan was to develop a new society out of the mountainous region, with means of arable agriculture in the mountains. Eventually, the whole â€Å"development† project failed. The author attributes this failure to the lack of a common purpose. The plans grew in stature but it diverted from the original purpose. This lack of understanding between the government and the development officials led to the failure of the project. The main aim of the project should have been to maintain the livestock without much of human intervention. However, with foreign aids coming in for the project, the evil intentions of the government surfaced, and a complete social transformation was planned. The author feels that the foreign aids led to the eventual consequence of the failed project. After ten years of commitment, the costly project did nothing to enhance the living standards of the people in the region, and it is claimed that the quality of village life has actually declined as a result of the pullout of the project. The project might not have done any good to the people, but the roads that were made during the implementation helped the Lesotho government in gaining a stronger position in the region. The case of Rwanda genocide provides an insight on the consequences of development failures. Peter Uvin, author of the book â€Å"Aiding Violence: The Development Enterprise in Rwanda† documents the reasons that led to the eventual genocide, and how it was the result of irresponsible actions of aid providing institutions. The World Bank and International Monetary Fund (IMF) had kept on providing funds and aids to the government of Rwanda without any investigation of the social situation in the nation. Over the years, the aid had kept increasing, and finally resulted in the government-sponsored genocide of the Tutsi by the Hutus. The author feels that the aid given by the institutions promoted violence in the region. The basic aim was to help in the development of the African region, but the purpose was not sufficient enough, as the aiding institutions should have looked deeper into the social and cultural trends of the society. The institutions failed to implement their development plans properly, which not only led to a development failure, but also gave rise to a catastrophic disaster, which took away 500,000 lives approximately. This is also the largest genocide incident registered in the history, and it is quite alarming to see how the failure of a â€Å"development† project could lead to such a destruction of society and culture. Mary B. Anderson, in her book â€Å"Do No Harm: How Aid Can Support Peace-or War† presents a similar approach as Peter Uvin, where she provides an insight on how international assistance can become a factor in a conflict-affected area. According to her, outside help, aimed at development of a certain region, can either be helpful in resolving a conflict or prolong the conflict by helping a particular group involved in the conflict. Anderson believes that it is not possible for international assistance to remain separate from the conflict. Most assistance is given with the purpose of reducing tensions in conflict settings, and helps the region to develop. However, these development initiatives can turn into a failure, which would mean that the aid is actually reinforcing the conflict in the region. She urges to aid providers to take a step back, and look closely how the aid might have a negative effect on the conflict. The impact that is created by the aids often decides the success and failure of its developmental purpose. If the impact is destructive, the conflict increases, and leads to war instead of the desired peace. Through these four books, the authors provide a similar aspect to the cause of development failure: external aid. In spite of the fact that external aid is mostly essential for development to take place, it is also important to carry on the implementation in a proper way. While Crewe, Harrison and Anderson specify the general effects of such development failures, Ferguson and Uvin has presented similar views with the help of specific development failure cases. The instances given in all the four books maintain the importance of local aspects while planning a development project for a particular region. The social, political and economic trends are to be studied carefully before implementing a development idea. The consequences are mostly devastating, and reach out to the society and often result in power imbalance and discrimination. References Crewe, Emma & Harrison, Elizabeth. Whose Development? An Ethnography of Aid. London: Zed Books Ferguson, James 1994. The Anti-Politics Machine: Development, DePoliticization, and Bureaucratic Power in Lesotho. Minneapolis, MN: University of Minnesota Press. Uvin, Peter 1998. Aiding Violence: The Development Enterprise in Rwanda. Bloomfield, CT: Kumarian Press Anderson, M. 1999. Do No Harm: How Aid Can Support Peace-or War. London: Lynne Rienner Coletta, Amy. Book review on Aiding Violence: The Development Enterprise in Rwanda. Praxis: Fletcher Journal of Development Studies A. M. Hassan, Fareed. Lesetho. African Development Bank: Operations Evaluation Department. O’Reilly, Kathleen. Responding to Intervention: Gender, Knowledge and Authority.

External Influence on Ayam Brand

Reference groups have a high influence to the primary target audience, which are the housewives. The closest groups of people to housewives are the husbands and the children. Since housewives are the mothers for the children, they need to decide on which product of food or fruit to buy for their children for consumption. According to Gourmet Retailer (2008), mothers are concerned with feeding their little one the most nutritious diet possible. Thus, they sake the decision to purchase â€Å"Maya Brand† canned fruits because it contains no preservatives and MS (Maya brand, 2009). Maya Brand† also provides a large variety of fruits, which are mainly pineapple fruits, mixture of fruit cocktails like peach, pears, grapes, cherries and fruits snacks as well. Children are usually very fond of all these, because what children want Is different products throughout the time of consumption, and not the same or similar product over and over again. Social class is the hierarchical ca tegorization of people into distinct status classes, so hat members of each class share similar values, Interest and behavior (Chaffinch, et al. , 2008). Social class Is divided into upper class, middle class and lower class.It Is determined by a complex set of variables: household Income level, occupational prestige and educational achievement. Income directly affects ones attitude towards a particular purchase. For upper class people, they usually work in a big company, meaning they will have a busy working hours for almost everyday. Due to their occupation, they will not have time to shop for fresh fruits in the market. With once of health at the same time, they will purchase ‘Maya Brand' canned fruits as It's a very popular brand, with no preservatives and MS, and Is available In almost all convenient store or embitterment, Tort example, â€Å"Gallant Hypermarket†.Meanwhile, for the lower class people, they usually have a lower household income level. As ‘Maya Brand' canned fruits are cheap in price and it is value for money, they will choose to purchase it to satisfy basic needs. For instance, Gap, Ralph Lauren and United Colors of Benton understand how parents reflect the brand choices in the children's market (Koala, 2007). Parents especially are influential in apparel purchases because children are unable to pay for their own expenses of a purchase due to high cost. In addition, social group and peer influences are considered as the significant reference groups.Research shows as the age of a child increases, peers become more influential on apparel decision- making and not their parents anymore (Bridges & Burgess, 2010). Teens nowadays, make the purchase decision on their outfit, based on the interaction within the peer group. They enjoy making decision on themselves, while taking consideration into there friends' opinion (Grant and Stephan, 2006). 2. 2. 2 Social class that members of each class share similar values, interest and beh avior (Coffman, et al. , 2008). Social class is determined by a complex set of variables: household income level, occupational prestige and educational achievement.Income directly affects of ones attitude towards a particular purchase. Thus, the motivation of people in upper class is stronger in owning the latest fashion trends compared to the motivation of people in middle and lower social class (Peter & Olson, 1999), Upper lass people are concern on the body image and self-image whereas middle or lower class people tend to evaluate products in terms of functionality rather than the style of the garments. Higher social class associates clothing as wealth and luxury thus, they tend to dress in expensive and high in quality of apparels (See & Lee, 2008).Such high fashion retail store includes, Gucci and Airman Exchange. In the contrary, people in the lower class will consider whether the clothing is comfortable, reasonable in price whereas fashion trend is the least important aspect (Kennel, 1976). It) Message framing ii) advertising appeal Advertising can help companies develop consumers' awareness to an unmet need or introduce a product that consumers may see as valuable. This influence is often present when new products enter the market. Customer awareness is often low for these items until companies promote them and attempt to drive customer demand through advertising.Companies may also need to use advertising to stave off the popularity of a competitor's products in the economic market. This will result in advertisements that will influence consumers to change their buying behavior and witch products for specific reasons, such as cost or quality. (Vitae, 2010) â€Å"Maya Brand† advertise its' company on Faceable to enhance its' fame to the public as well as the people around the world. As Faceable is a social networking service. It allows â€Å"Maya Brand† to market Its prattle Ana products to lots AT networks . En AT ten advertising appealed used by â€Å"Maya Brand† is by organizing a ‘Community Care Campaign 201 1†², which one free canned food is given with Just one â€Å"like† button (Diagram 5. 1). Their mission is to provide donation of canned food to 40 charity home in 2 months. They have successfully supplied 3663 cans for the moment. In this case, its generosity will result in its brand name sinking in consumers' mind. As housewives are mothers of the children, they tend to be attracted to this brand as the campaign is helping the children who need strong support in terms of food.They understand how children will be without care. Besides, if â€Å"Maya Brand† can sponsor its products to so many charity homes, meaning its products have trusted quality. This is because if it does not have the required quality, it might spoil its own image by doing so. Thus, housewives or mothers will feel that â€Å"Maya Brand† is more trusted in terms of its quality. Www. Oho. Com For examp le, advertising on faceable. Read more: The Influence of Advertising on Consumer Buying Behavior I oho. Com http://www. Oho. Com/facts_6948058_influence-advertising-consumer-buying- behavior. HTML#sizzle Alfonzo behavior. HTML#sizzle Ladings ‘v) Humor in advertising. Www. allaboutmedicalsales. Com Some Definition of Humor in Advertising: ‘Humor' in the dictionary means a quality – being amusing or comic but in advertising it is serious business. In advertising, humor is more than Just making a munch of people laugh. Some of the best brands in India have leveraged humor to such an extent that the viewers look forward for newness in humor each time they see a new commercial from that brand. To illustrate, Officio has been one of those brands which have used humor so intelligently and subtly that it remains in people's minds.Here again one needs to closely view the product and the category before applying humor to sell your product. According to David Googol 30 per c ent of advertising is based on humor. Humor sells if used creatively with a strong idea and great execution. Claude Hopkins, the father of modern advertising had a different view on this. He was of the opinion that people don't buy from clowns. But in India over the last two decades humor has been drawing lot of attention for communicating a product. Also the conventional wisdom of thinking among our people is that when you buy products it should deliver some value and benefits.These could be nutritious for a health beverage, labor saving for a washing machine or a dishwasher. Humor in the dictionary means a quality of being amusing or comic but in advertising it is serious business. In advertising, humor is more than lust making a Duncan AT people laugh. Humor tenant a strong idea and great execution. (.NET. COM) Using Humor In Advertising Advertising Is Not A Funny Business s uses creatively Walt First, a warning. Professional Advertising does not recommend that you use humor in y our advertising. A lot of people simply don't have a sense of humor.You lose them immediately, and the potential size of your market shrinks. And humor is in the eye of the beholder. It is commonly misinterpreted. Many people will not get the Joke. Your market size Just shrunk again. And humor often insults someone. They may simply get angry because they don't get the Joke. This is fire we are playing with. Your market Just shrunk again. Is it worth the risk? Laugh Out Loud – Advertising Humor Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works – really, really well. Advertising is about getting attention.The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising. Advertising humor is wonderful for getting attention. As you look at some of our ample ads, we hope you get a good idea of what we mean. Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea. First, people like funny things.They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, KY, expensive, or sensitive products are not normally salute to ten lighter toucan AT advertising humor.Advertising humor also needs to be well suited to its audience. If your customers don't get the Joke, then the Joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand lipstick comedy or a silly cartoon caricature. Inside Jokes can be effective if the recipient understands that it was done for them, but nobody else will get it. And advertising humor can backfire. If you make a Joke at the expense of any one group, you will surely alienate them.Everyone loved the â€Å"Where's the Beef† commercials done by Wendy – everyone, that is, except the senior citizens who did not like being portrayed as grumpy old people. Advertising humor also needs to be product specific. We have all seen funny ads we liked so much that we forgot what was being sold. Advertising humor must relate erectly to your business or products if you want to be remembered. And advertising humor has a relatively short life. The first time we see it we may laugh out loud. But after a while, although we still may smile at the Joke, it's not so funny any more. Funny ads need to be replaced periodically.Will advertising humor work in your ads? Absolutely – if you can make it appropriate to your products and customers, if they understand it, if it is related to your business or message, and if you change your ads frequently enough so that they don't wear out. K, here's the punch line. Advertising humor definitely gets attention. And if your ads don't get attention first, they will be anything but funny. But when done right, advertising humor can send your ads light years ahead of the competition, and that's what Professional Advertising is all about. Www. myprofessionaladvertising . Mom Power of humor in advertising V Sympathy, GM 20:20 Media The role of humor dates back to many years when all of us used to view films like the Charlie Chaplin, Laurel and Hardy. These actors and characters really made all of us laugh when we sat and watched their movies. Even all our Hindi and regional ivies in India alway s had a comedian to play a very important role and provide the movie a touch of humor to give the audience some fun and Joy. Every Hindi movie had an actor like Method, Seepage, Devon Versa or an Saran who played a very important role in making the movie entertaining and thrilling.The same strategy is used by many advertisers in India into their advertising to get noticed and stand out in the clutter with memorable humor which remains sticky in ten blower's Milan. In Tact news papers Like ten Limes AT IANAL nave made every reader smile early morning with R. K. Legman's cartoon. Even individual personality or celebrities try and use humor to position themselves differently in the people's minds. One such example that is top of mind is our Railway Minister Aloe Parkas Hydra. His witty and funny speeches and replies have positioned him differently amongst other politicians.So humor as a tool has been a strong weapon for many brands to draw the customers' attention. Different view on th is. He was of the opinion that people don't buy from clowns. But or a dishwasher. Role of Humor: With more and more channels mushrooming, clutter has become a significant problem for most brands. Hence to beat the clutter and break the ice, humor has been used by many brands to answer the problem. Over a period of time humor has been proved to be one of the best techniques to keep the customer laughing and grab his attention with some sticky and creative idea.The proof of the pudding for any humor based on advertising remains in forcing the audience watch, laugh and most importantly is able to recall the brand easily. Brands must ensure that if they are using humor to sell a product then the connect and the equity of the brand should not be diluted. According to some research humorous ads are recalled fast ND easily and it also elevates the consumer's happiness and mood. Finally humor captures the viewer's attention, cuts through the ad clutter and enhances recall. If not crafted pr operly humor can also backfire at times.Product and Brand connect: It sometimes so happens that a Joke in an advertisement is so powerful that the consumer tends to forget the brand. Hence it is important that there should be a strong connect between the product and the humor that you are trying to convey. The Pizza world ad showing a hosepipe being used to cool off someone who Just had a spicy plaza Is a good Ana relevant example wanly connects Walt ten Drain Ana really communicates that when you ask for a spicy pizza we deliver it with full pride. Understanding the nuances of the brand and the audience is very important.Overindulgence of humor can put down the audience and the brand if not executed in the right taste. The Maul undergarments ads which tried to use humor and sex to sell their brand never went off well with many consumers. The brand did get some publicity due to controversy but did not win the hearts of the target audience. Hence it is important to base your Joke on the core values of the product and the service proposition the brand is offering. No product connect means no effectiveness. All these results in huge wastage of the marketing budget.Types of Humor in advertising: Using a comedian: Here instead of building humor in the advertising one can use a comedian actor to promote the brand. One's choice of comedian has to match the values of the brand. One of the most memorable advertisements that have used a comedian well has been Charlie Chaplin for Cherry Blossom shoe polish. The most recent one in this space using an Indian comedian which has been noticeable and successful is Domino's Pizza which has plugged in Parses Rival very cleverly. Capitalizing on the current topics : Use the current hot topic in all walks of life which is funny, sticky, memorable and controversial.Maul Butter has been doing these for several years. The advertising deployed has been very humorous and are always based on the current topics with a tongue-in-cheek app roach. People never get fatigued watching the Maul ads. People eagerly wait for what Maul Butter outdoor campaigns by constantly looking at the prime hoarding points where Maul butter is visible. Strong idea based humor: Here the strong creative idea is carefully blended with subtle humor. The case in example is Officio. The powerful idea with humor helps in beating the clutter.Centre Shock electric gum is another good example where a strong advertising idea (Idea sprung up from the product) with the help of humor helped in translating into a great piece of campaign. Saint Goblin glass is another wonderful example of how humor has been used subtly. The restaurant advertisement (where the water is thrown) created by the company is so refreshing that one never gets bored of viewing it. Using the right type humor in advertising will be determined by clearly defining your objectives and positioning of your product.This, supported with a strong idea ill further help you to create good ad vertising which can be sticky and memorable for a long time. Humor will help if it is relevant: Mostly humor is used in products which is low in investment and which has high impulse purchase. (Candy, beer and mosquito repellents). One cannot totally generalize this, as consumer durable products have also used humor effectively. Humor may not work in category like condoms, sanitary napkins as tense products need to explain ten Detentes AT ten product more clearly. Similarly cars and diamonds may also not use humor as the decision process to purchase is long.Finally we need to remember that humorous campaigns are difficult to design and create. Over exaggeration of humor may have negative effect on the brand. People may remember the Joke but not the message and the brand. It can upset individuals if not done tastefully. Products can also flop and brand equity may erode. While humor is a strong and interesting route to create a great advertising campaign, one must also keep in mind th at the imagery, core values of the brand and the positioning does not deviate. If your positioning is perfect then humor with a great idea can do wonders for the brand. Www. .NET. Com